Blender was fortunate to be part of an amazing team that was recognized at the 2014 ICSC Shopping Centre Awards for two advertising campaigns.
Our campaign won gold for Spring Style Find at Westshore Town Centre. Blender, working with social media marketer Creating Excellence, designed a Facebook “interactive gaming experience.” Our app was mobile friendly and existed in a social media context to encourage customers to connect with Westshore and share the contest with each other.
Spring Style Find — Westshore Town Centre
Westshore Town Centre launched Spring Style Find, an in-mall and online interactive gaming experience. This cross-platform concept meshed the iconic Price is Right with the idea of having customers guess the correct prices of products from the Centre. Spring Style Find was a real winner with a 6.95% increase in sales, an additional 25,000 shopping minutes and an estimated 8,900 store visits to search out correct prices and an average store visit per shopping trip that increased from 1.5 stores to 4.9!
The second award was with Bentall Kennedy and their Catch the Spirit campaign. Blender’s contribution: “A custom-built, interactive video game added a fun precursor to enter to win 2 grand-prize packages of $10,000 in gift cards and $2,500 for the winner’s charity.” Another application within a Facebook context.
Catch the Spirit — Bentall Kennedy (Canada) LP
Bentall Kennedy’s “Catch the Spirit” campaign featured a multi-pronged approach to communication with a customised microsite www.catchthespirit.ca. The site included holiday-themed components from customised digital colouring pages, to “ask an expert” blogger forum; the “spirit” spread fast. A custom-built, interactive video game added a fun precursor to enter to win 2 grand-prize packages of $10,000 in gift cards and $2,500 for the winner’s charity. The campaign enhanced the company’s digital footprint as well as centre performance. The Catch the Spirit campaign garnered over 287.8 million impressions in publicity.