Award Winning Social Media Promotions

Blender was fortunate to be part of an amazing team that was recognized at the 2014 ICSC Shopping Centre Awards for two advertising campaigns.

Our campaign won gold for Spring Style Find at Westshore Town Centre. Blender, working with social media marketer Creating Excellence, designed a Facebook “interactive gaming experience.”  Our app was mobile friendly and existed in a social media context to encourage customers to connect with Westshore and share the contest with each other.

Spring Style Find – Westshore Town Centre

Westshore Town Centre launched Spring Style Find, an in-mall and online interactive gaming experience. This cross-platform concept meshed the iconic Price is Right with the idea of having customers guess the correct prices of products from the Centre. Spring Style Find was a real winner with a 6.95% increase in sales, an additional 25,000 shopping minutes and an estimated 8,900 store visits to search out correct prices and an average store visit per shopping trip that increased from 1.5 stores to 4.9!

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Facebook App Contest – Westshore Mall

Facebook-App

Just launched – Facebook App Contest for Westshore Town Centre! Designed by Creating Excellence and programmed by Blender.  This contest exists in the context of Facebook and runs in concert with Westshore’s in mall contest.

Noteworthy features include: mobile friendly, Like gate, Facebook login, Facebook sharing, Tweeting, Pinning.

This project brings together several technologies:

  • Facebook SDKs to integrate into it’s social media network
  • Pinterest + Twitter sharing
  • Javascript + jQuery for interactivity
  • PHP for server side coding
  • MySQL for storing contest entries

Facebook applications are great ways to engage people with your brand or business.  Visitors interact with you and can easily share out to their friends.

Facebook App Contest for Westshore Town Centre

SEO + CMS website launch

Just launched: Vancouver trademark agents CoastalIP.com.  This exciting project focused on a website design that was search engine (SEO) friendly and user maintained with a content management system (CMS).  The project lead was Creating Excellence who gets credit for the layout and content.

Blender took their design and created WordPress based website, our chosen CMS platform.  Careful attention was taken to make the template adaptable so the website can grow.  New pages can easily be added, posts to the blog, client logos to the site footer.

The site is also designed for a targeted SEO campaign.  Specific key phrases were researched and the site ensures these feature prominently for google and other search engines to index.

CoastalIP.com is the lastest in a series of websites Blender has launched with Creating Excellence, and we have another in production.  Looking forward to many more!

Technologies used: WordPress CMS, jQuery Javascript Library, HTML 5

Visit Trademark Agents  – coastalip.com

Site credits:
Layout,  Design, and Marketing – creatingexcellence.ca
Build and Programming – Blender
Photography – photosbykathryn.com 

OnTrac ~ (re)design redux

Shortly after having Blender give his website facelift and back-end overhaul longtime client Gary Mitchell learned his book was being published.  He decided a complete re-design was in order to focus in this new direction.

As part of the previous update Blender had converted Gary’s website to WordPress based content management system (CMS). This meant we could now change the entire appearance of his website without touching the contents.  Gary would edit and update his content while Blender restyled the appearance.

Tech­nolo­gies: Word­Press, PHP, CSS, Javascript, jQuery

visit OnTracCoach.com

Website (re)Design ~ On Trac Coaching

Longtime client Gary Mitchell first hired Blender in 2006.  He recently wanted to update and re-brand the website for his core business GEM Communications.  His existing website was dated,  performed poorly from a Search Engine Optimization (SEO) standpoint, and used technologies such as Flash which are no longer suitable for general website design. Gary wanted a modern website that would give him all the advantages the internet offers.

Our redesign stayed true to the appearance of the old, but completely replaced the foundation and back end.  Blender recommended using the WordPress Content Management System (CMS) so that Gary could maintain the content of On Trac on his own ensuring his website was always up to date.  WordPress offers well structured web pages where search engines are concerned and scales well to any size website.

Another focus was an expansion into social media including LinkedIn, Facebook, and TwitterOn Trac would have a presence on all three with the website acting as a hub from which content would be shared out.

The success of the re-design will be tracked using integrated Google Analytics for traffic monitoring.  Visitors can give feedback through website feedback forms, a blog post comment system, and  through social media integration.

Technologies: WordPress, PHP, CSS, Javascript, jQuery

Visit On Trac Coaching

 

 

Facebook app for Fix Auto

Facebook is the most popular social network with 750 million active users, roughly 10% of the world’s population.  Like all social networks it connects users together, and if you are a business it connects you to your clients and more importantly to their friends.

Crystal Munro, marketing consultant, hired Blender to build a Facebook application to encourage visitors to “Like” Fix Auto’s Facebook page.  Together we created a cheeky plea for support that uses a fun animated car crash to get a visitors attention.  Once liked a new page is displayed that will contain special offers as a reward.

You can see the results on my Facebook page, but you will need to “Like” me to see the resulting reward page…

visit Blender on Facebook

Massage Therapy on Dunbar ~ Website Launch

Blender recently launched Massage Therapy on Dunbar’s first website.  This brand new business just opened and need a website to help introduce themselves to the Dunbar neighbourhood.  Owner Vicki Bell was referred to Blender by long time client Shelley Hilliard of Hilliard Design – thanks Shelley!

Vicki was on a tight budget so we focused on simple straight forward functionality.  Search Engine Optimization (SEO) was a priority, as was cross-platform compatibility.  Featured technology was jQuery used in the transitions during page loads.

The Massage Therapy on Dunbar website is featured in my portfolio, and you can visit it online at massagetherapyondunbar.com.