Award Winning Social Media Promotions

Blender was fortunate to be part of an amazing team that was recognized at the 2014 ICSC Shopping Centre Awards for two advertising campaigns.

Our campaign won gold for Spring Style Find at Westshore Town Centre. Blender, working with social media marketer Creating Excellence, designed a Facebook “interactive gaming experience.”  Our app was mobile friendly and existed in a social media context to encourage customers to connect with Westshore and share the contest with each other.

Spring Style Find – Westshore Town Centre

Westshore Town Centre launched Spring Style Find, an in-mall and online interactive gaming experience. This cross-platform concept meshed the iconic Price is Right with the idea of having customers guess the correct prices of products from the Centre. Spring Style Find was a real winner with a 6.95% increase in sales, an additional 25,000 shopping minutes and an estimated 8,900 store visits to search out correct prices and an average store visit per shopping trip that increased from 1.5 stores to 4.9!



Facebook App Contest – Westshore Mall


Just launched – Facebook App Contest for Westshore Town Centre! Designed by Creating Excellence and programmed by Blender.  This contest exists in the context of Facebook and runs in concert with Westshore’s in mall contest.

Noteworthy features include: mobile friendly, Like gate, Facebook login, Facebook sharing, Tweeting, Pinning.

This project brings together several technologies:

  • Facebook SDKs to integrate into it’s social media network
  • Pinterest + Twitter sharing
  • Javascript + jQuery for interactivity
  • PHP for server side coding
  • MySQL for storing contest entries

Facebook applications are great ways to engage people with your brand or business.  Visitors interact with you and can easily share out to their friends.

Facebook App Contest for Westshore Town Centre

SECURITY: LinkedIn Passwords Compromised

A 6+ million password list has been released to the wild which is strongly suspected to have originated at LinkedIn.  The passwords are not matched to any account names in this list, but it would be dangerous to assume someone does not have them as well.  It is very important you change your password at LinkedIn.  Since that account is associated with your email you will want to change that password everywhere you have used it.  LinkedIn is suspected as many of the passwords in the list contained the a variation of ‘linkedin’.

One part of this incident that makes it interesting is that the passwords were stored using a protection called hashing which converts the password in a way which is supposed to be difficult to reverse – but as of this writing likely over 75% had been extracted.

To protect you accounts you should:

  • choose long complicated passwords including capital letters, number, and punctuation
  • avoid words
  • not use the same passwords for different accounts

You can read the entire story at arstechnica

Optimizing your Website for Social User Experience

Web Design Ledger (WDL) has a short article on including a social component within the design of a website to encourage visitor interactions.

Social web 2.0 trends have taken over many of our modern static websites. Nowadays it’s difficult to find a company who isn’t on Facebook or Twitter or Foursquare, or any of the other increasingly popular social networks. It’s important to consider this experience and how you can portray social connection in the eyes of your visitors.

Optimizing your Website for Social User Experience

4 Reasons Your Website Fails To Convert

Web Design Digest lists 4 reasons your great looking website isn’t generating any heat – targeted landing pages, clear call-to-action, direct homepage, and personal connection.

Top 4 Reasons Your Beautiful Website Doesn’t Convert

Website (re)Design ~ On Trac Coaching

Longtime client Gary Mitchell first hired Blender in 2006.  He recently wanted to update and re-brand the website for his core business GEM Communications.  His existing website was dated,  performed poorly from a Search Engine Optimization (SEO) standpoint, and used technologies such as Flash which are no longer suitable for general website design. Gary wanted a modern website that would give him all the advantages the internet offers.

Our redesign stayed true to the appearance of the old, but completely replaced the foundation and back end.  Blender recommended using the WordPress Content Management System (CMS) so that Gary could maintain the content of On Trac on his own ensuring his website was always up to date.  WordPress offers well structured web pages where search engines are concerned and scales well to any size website.

Another focus was an expansion into social media including LinkedIn, Facebook, and TwitterOn Trac would have a presence on all three with the website acting as a hub from which content would be shared out.

The success of the re-design will be tracked using integrated Google Analytics for traffic monitoring.  Visitors can give feedback through website feedback forms, a blog post comment system, and  through social media integration.

Technologies: WordPress, PHP, CSS, Javascript, jQuery

Visit On Trac Coaching



Facebook app for Fix Auto

Facebook is the most popular social network with 750 million active users, roughly 10% of the world’s population.  Like all social networks it connects users together, and if you are a business it connects you to your clients and more importantly to their friends.

Crystal Munro, marketing consultant, hired Blender to build a Facebook application to encourage visitors to “Like” Fix Auto’s Facebook page.  Together we created a cheeky plea for support that uses a fun animated car crash to get a visitors attention.  Once liked a new page is displayed that will contain special offers as a reward.

You can see the results on my Facebook page, but you will need to “Like” me to see the resulting reward page…

visit Blender on Facebook