another wordpress website

Another assign­ment for Cre­at­ing Excel­lence, small busi­ness mar­ket­ing spe­cial­ist.  Cor­ner Equip­ment needed a web­site that vis­i­tors could nav­i­gate quickly, that was easy to main­tain, and that search engi­nes would pick up and list.  Because of the client’s expe­ri­ence with Word­Press there was no ques­tion it would be our plat­form of choice.  Word­press is the most straight­for­ward CMS (Con­tent Man­age­ment Sys­tem) avail­able, and because it is enjoy­ing recent pop­u­lar­ity there is no short­age of exten­sions  and sup­port.

Blender cre­ated a cus­tom theme based on Cre­at­ing Excellence’s design.  Care­ful atten­tion was taken to ensure the web­site gen­er­ated would be friendly to search engi­nes.  An SEO strat­egy was part of the early design process.

One inter­est­ing fea­ture of the Cor­ner Equip­ment web­site is the pro­cess­ing of images attached to items in the inven­tory.  Pic­tures are uploaded by the site owner and auto­mat­i­cally resized for dif­fer­ent pur­poses, lit­tle or no out­side pre­pro­cess­ing required.

Visit Cor­ner Equip­ment

author:

SEO + CMS website launch

Just launched: Van­cou­ver trade­mark agents CoastalIP.com.  This excit­ing project focused on a web­site design that was search engine (SEO) friendly and user main­tained with a con­tent man­age­ment sys­tem (CMS).  The project lead was Cre­at­ing Excel­lence who gets credit for the lay­out and con­tent.

Blender took their design and cre­ated Word­Press based web­site, our cho­sen CMS plat­form.  Care­ful atten­tion was taken to make the tem­plate adapt­able so the web­site can grow.  New pages can eas­ily be added, posts to the blog, client logos to the site footer.

The site is also designed for a tar­geted SEO cam­paign.  Speci­fic key phrases were researched and the site ensures these fea­ture promi­nently for google and other search engi­nes to index.

CoastalIP.com is the lastest in a series of web­sites Blender has launched with Cre­at­ing Excel­lence, and we have another in pro­duc­tion.  Look­ing for­ward to many more!

Tech­nolo­gies used: Word­Press CMS, jQuery Javascript Library, HTML 5

Visit Trade­mark Agents  — coastalip.com

Site cred­its:
Lay­out,  Design, and Mar­ket­ing — creatingexcellence.ca
Build and Pro­gram­ming — Blender
Pho­tog­ra­phy — photosbykathryn.com 

OnTrac ~ (re)design redux

Shortly after hav­ing Blender give his web­site facelift and back-end over­haul long­time client Gary Mitchell learned his book was being pub­lished.  He decided a com­plete re-design was in order to focus in this new direc­tion.

As part of the pre­vi­ous update Blender had con­verted Gary’s web­site to Word­Press based con­tent man­age­ment sys­tem (CMS). This meant we could now change the entire appear­ance of his web­site with­out touch­ing the con­tents.  Gary would edit and update his con­tent while Blender restyled the appear­ance.

Tech­nolo­gies: Word­Press, PHP, CSS, Javascript, jQuery

visit OnTracCoach.com

Website (re)Design ~ On Trac Coaching

Long­time client Gary Mitchell first hired Blender in 2006.  He recently wanted to update and re-brand the web­site for his core busi­ness GEM Com­mu­ni­ca­tions.  His exist­ing web­site was dated,  per­formed poorly from a Search Engine Opti­miza­tion (SEO) stand­point, and used tech­nolo­gies such as Flash which are no longer suit­able for gen­eral web­site design. Gary wanted a mod­ern web­site that would give him all the advan­tages the inter­net offers.

Our redesign stayed true to the appear­ance of the old, but com­pletely replaced the foun­da­tion and back end.  Blender rec­om­mended using the Word­Press Con­tent Man­age­ment Sys­tem (CMS) so that Gary could main­tain the con­tent of On Trac on his own ensur­ing his web­site was always up to date.  Word­Press offers well struc­tured web pages where search engi­nes are con­cerned and scales well to any size web­site.

Another focus was an expan­sion into social media includ­ing LinkedIn, Face­book, and Twit­terOn Trac would have a pres­ence on all three with the web­site act­ing as a hub from which con­tent would be shared out.

The suc­cess of the re-design will be tracked using inte­grated Google Ana­lyt­ics for traf­fic mon­i­tor­ing.  Vis­i­tors can give feed­back through web­site feed­back forms, a blog post com­ment sys­tem, and  through social media inte­gra­tion.

Tech­nolo­gies: Word­Press, PHP, CSS, Javascript, jQuery

Visit On Trac Coach­ing

 

 

Preparing to Launch On Trac

Long time client Gary Mitchell of GEM Com­mu­ni­ca­tions wanted his web­site re-branded and updated.  On the top of his list of require­ments was a con­tent man­age­ment sys­tem and an SEO friendly design.  You can check out the pro­gress at OnTracCoach.com.  Watch for a more in depth launch announce­ment here…

Massage Therapy on Dunbar ~ Website Launch

Blender recently launched Mas­sage Ther­apy on Dunbar’s first web­site.  This brand new busi­ness just opened and need a web­site to help intro­duce them­selves to the Dun­bar neigh­bour­hood.  Owner Vicki Bell was referred to Blender by long time client Shel­ley Hilliard of Hilliard Design — thanks Shel­ley!

Vicki was on a tight bud­get so we focused on sim­ple straight for­ward func­tion­al­ity.  Search Engine Opti­miza­tion (SEO) was a pri­or­ity, as was cross-platform com­pat­i­bil­ity.  Fea­tured tech­nol­ogy was jQuery used in the tran­si­tions dur­ing page loads.

The Mas­sage Ther­apy on Dun­bar web­site is fea­tured in my port­fo­lio, and you can visit it online at massagetherapyondunbar.com.