Another assign­ment for Cre­at­ing Excel­lence, small busi­ness mar­ket­ing spe­cial­ist.  Cor­ner Equip­ment needed a web­site that vis­i­tors could nav­i­gate quickly, that was easy to main­tain, and that search engines would pick up and list.  Because of the clien­t’s expe­ri­ence with Word­Press there was no ques­tion it would be our plat­form of choice.  Word­press is the most straight­for­ward CMS (Con­tent Man­age­ment Sys­tem) avail­able, and because it is enjoy­ing recent pop­u­lar­ity there is no short­age of exten­sions  and support.

Blender cre­ated a cus­tom theme based on Cre­at­ing Excel­lence’s design.  Care­ful atten­tion was taken to ensure the web­site gen­er­ated would be friendly to search engines.  An SEO strat­egy was part of the early design process.

One inter­est­ing fea­ture of the Cor­ner Equip­ment web­site is the pro­cess­ing of images attached to items in the inven­tory.  Pic­tures are uploaded by the site owner and auto­mat­i­cally resized for dif­fer­ent pur­poses, lit­tle or no out­side pre­pro­cess­ing required.

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