OnTrac ~ (re)design redux

Shortly after having Blender give his website facelift and back-end overhaul longtime client Gary Mitchell learned his book was being published.  He decided a complete re-design was in order to focus in this new direction.

As part of the previous update Blender had converted Gary’s website to WordPress based content management system (CMS). This meant we could now change the entire appearance of his website without touching the contents.  Gary would edit and update his content while Blender restyled the appearance.

Tech­nolo­gies: Word­Press, PHP, CSS, Javascript, jQuery

visit OnTracCoach.com

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Website (re)Design ~ On Trac Coaching

Longtime client Gary Mitchell first hired Blender in 2006.  He recently wanted to update and re-brand the website for his core business GEM Communications.  His existing website was dated,  performed poorly from a Search Engine Optimization (SEO) standpoint, and used technologies such as Flash which are no longer suitable for general website design. Gary wanted a modern website that would give him all the advantages the internet offers.

Our redesign stayed true to the appearance of the old, but completely replaced the foundation and back end.  Blender recommended using the WordPress Content Management System (CMS) so that Gary could maintain the content of On Trac on his own ensuring his website was always up to date.  WordPress offers well structured web pages where search engines are concerned and scales well to any size website.

Another focus was an expansion into social media including LinkedIn, Facebook, and TwitterOn Trac would have a presence on all three with the website acting as a hub from which content would be shared out.

The success of the re-design will be tracked using integrated Google Analytics for traffic monitoring.  Visitors can give feedback through website feedback forms, a blog post comment system, and  through social media integration.

Technologies: WordPress, PHP, CSS, Javascript, jQuery

Visit On Trac Coaching

 

 

Preparing to Launch On Trac

Long time client Gary Mitchell of GEM Communications wanted his website re-branded and updated.  On the top of his list of requirements was a content management system and an SEO friendly design.  You can check out the progress at OnTracCoach.com.  Watch for a more in depth launch announcement here…