Website (re)Design ~ On Trac Coaching

Longtime client Gary Mitchell first hired Blender in 2006.  He recently wanted to update and re-brand the website for his core business GEM Communications.  His existing website was dated,  performed poorly from a Search Engine Optimization (SEO) standpoint, and used technologies such as Flash which are no longer suitable for general website design. Gary wanted a modern website that would give him all the advantages the internet offers.

Our redesign stayed true to the appearance of the old, but completely replaced the foundation and back end.  Blender recommended using the WordPress Content Management System (CMS) so that Gary could maintain the content of On Trac on his own ensuring his website was always up to date.  WordPress offers well structured web pages where search engines are concerned and scales well to any size website.

Another focus was an expansion into social media including LinkedIn, Facebook, and TwitterOn Trac would have a presence on all three with the website acting as a hub from which content would be shared out.

The success of the re-design will be tracked using integrated Google Analytics for traffic monitoring.  Visitors can give feedback through website feedback forms, a blog post comment system, and  through social media integration.

Technologies: WordPress, PHP, CSS, Javascript, jQuery

Visit On Trac Coaching

 

 

author:

SEO + CMS website launch

Just launched: Vancouver trademark agents CoastalIP.com.  This exciting project focused on a website design that was search engine (SEO) friendly and user maintained with a content management system (CMS).  The project lead was Creating Excellence who gets credit for the layout and content.

Blender took their design and created WordPress based website, our chosen CMS platform.  Careful attention was taken to make the template adaptable so the website can grow.  New pages can easily be added, posts to the blog, client logos to the site footer.

The site is also designed for a targeted SEO campaign.  Specific key phrases were researched and the site ensures these feature prominently for google and other search engines to index.

CoastalIP.com is the lastest in a series of websites Blender has launched with Creating Excellence, and we have another in production.  Looking forward to many more!

Technologies used: WordPress CMS, jQuery Javascript Library, HTML 5

Visit Trademark Agents  – coastalip.com

Site credits:
Layout,  Design, and Marketing – creatingexcellence.ca
Build and Programming – Blender
Photography – photosbykathryn.com 

Guide to Website Optimization

Web Design Ledger (WDL) has posted a thorough SEO guide with sections focusing on Website Factors & Site Architecture Factors and Content Factors

This guide is intended to be a cheat sheet that allows you as a designer or developer to really bake SEO into the projects you are working on – saving your clients time and money in the long run as well as making the process much more seamless for them and your life a heck of a lot less stressful, well at least no more SEOs bugging you to make changes!

The Ultimate Guide to On-Page Optimization (WDL)

SEO Experiment ~ Hubpages

For search engine optimization (SEO) an important factor considered by search engines is inbound links – links from other webpages.  The best link is one from another website who does not link back to you AND has not designated the link as ‘nofollow’.  A nofollow designation tells search engines that the link is either paid or somehow solicited or affiliated.  Often these links will happen naturally over time with good content, but what if you are in a hurry?   Although at first glance it would seem easy to arrange these links, in practice it can be difficult and time consuming. Especially for really good links.

One way to create our links is to author content on blogs or other community based websites.  One such website is Hubpages where you can author your own articles with outgoing links.  The catch is that initially your outgoing links are nofollow, but once you achieve a certain level of credibility with Hubpages your links lose this designation.

I am now 12 days in on an SEO experiment on Hubpages. My ‘hubber’ author rating has passed 75/100 at which point the links in the articles I wrote lost their ‘nofollow’ designation. No news yet on whether this is helping my website in terms of SEO, but it is early days. My concern at the moment is my hubber rating peaked at 82 and has since dropped to 78 … must maintain that 75 rating!  To achieve my hubber rating I wrote two articles, both original and full of great content.  I also read some other authors hubs and made some comments on their work.

You can find links to my Hubpages in my Facebook and Twitter feeds.  Don’t want to link to Hubpages here though!

Massage Therapy on Dunbar ~ Website Launch

Blender recently launched Massage Therapy on Dunbar’s first website.  This brand new business just opened and need a website to help introduce themselves to the Dunbar neighbourhood.  Owner Vicki Bell was referred to Blender by long time client Shelley Hilliard of Hilliard Design – thanks Shelley!

Vicki was on a tight budget so we focused on simple straight forward functionality.  Search Engine Optimization (SEO) was a priority, as was cross-platform compatibility.  Featured technology was jQuery used in the transitions during page loads.

The Massage Therapy on Dunbar website is featured in my portfolio, and you can visit it online at massagetherapyondunbar.com.