Website (re)Design ~ On Trac Coaching

Long­time client Gary Mitchell first hired Blender in 2006.  He recently wanted to update and re-brand the web­site for his core busi­ness GEM Com­mu­ni­ca­tions.  His exist­ing web­site was dated,  per­formed poorly from a Search Engine Opti­miza­tion (SEO) stand­point, and used tech­nolo­gies such as Flash which are no longer suit­able for gen­eral web­site design. Gary wanted a mod­ern web­site that would give him all the advan­tages the inter­net offers.

Our redesign stayed true to the appear­ance of the old, but com­pletely replaced the foun­da­tion and back end.  Blender rec­om­mended using the Word­Press Con­tent Man­age­ment Sys­tem (CMS) so that Gary could main­tain the con­tent of On Trac on his own ensur­ing his web­site was always up to date.  Word­Press offers well struc­tured web pages where search engines are con­cerned and scales well to any size website.

Another focus was an expan­sion into social media includ­ing LinkedIn, Face­book, and Twit­terOn Trac would have a pres­ence on all three with the web­site act­ing as a hub from which con­tent would be shared out.

The suc­cess of the re-design will be tracked using inte­grated Google Ana­lyt­ics for traf­fic mon­i­tor­ing.  Vis­i­tors can give feed­back through web­site feed­back forms, a blog post com­ment sys­tem, and  through social media integration.

Tech­nolo­gies: Word­Press, PHP, CSS, Javascript, jQuery

Visit On Trac Coaching

 

 

author:

SEO + CMS website launch

Just launched: Van­cou­ver trade­mark agents CoastalIP.com.  This excit­ing project focused on a web­site design that was search engine (SEO) friendly and user main­tained with a con­tent man­age­ment sys­tem (CMS).  The project lead was Cre­at­ing Excel­lence who gets credit for the lay­out and content.

Blender took their design and cre­ated Word­Press based web­site, our cho­sen CMS plat­form.  Care­ful atten­tion was taken to make the tem­plate adapt­able so the web­site can grow.  New pages can eas­ily be added, posts to the blog, client logos to the site footer.

The site is also designed for a tar­geted SEO cam­paign.  Spe­cific key phrases were researched and the site ensures these fea­ture promi­nently for google and other search engines to index.

CoastalIP.com is the lastest in a series of web­sites Blender has launched with Cre­at­ing Excel­lence, and we have another in pro­duc­tion.  Look­ing for­ward to many more!

Tech­nolo­gies used: Word­Press CMS, jQuery Javascript Library, HTML 5

Visit Trade­mark Agents  — coastalip.com

Site cred­its:
Lay­out,  Design, and Mar­ket­ing — creatingexcellence.ca
Build and Pro­gram­ming — Blender
Pho­tog­ra­phy — photosbykathryn.com 

Guide to Website Optimization

Web Design Ledger (WDL) has posted a thor­ough SEO guide with sec­tions focus­ing on Web­site Fac­tors & Site Archi­tec­ture Fac­tors and Con­tent Factors

This guide is intended to be a cheat sheet that allows you as a designer or devel­oper to really bake SEO into the projects you are work­ing on – sav­ing your clients time and money in the long run as well as mak­ing the process much more seam­less for them and your life a heck of a lot less stress­ful, well at least no more SEOs bug­ging you to make changes!

The Ulti­mate Guide to On-Page Opti­miza­tion (WDL)

SEO Experiment ~ Hubpages

For search engine opti­miza­tion (SEO) an impor­tant fac­tor con­sid­ered by search engines is inbound links — links from other web­pages.  The best link is one from another web­site who does not link back to you AND has not des­ig­nated the link as ‘nofol­low’.  A nofol­low des­ig­na­tion tells search engines that the link is either paid or some­how solicited or affil­i­ated.  Often these links will hap­pen nat­u­rally over time with good con­tent, but what if you are in a hurry?   Although at first glance it would seem easy to arrange these links, in prac­tice it can be dif­fi­cult and time con­sum­ing. Espe­cially for really good links.

One way to cre­ate our links is to author con­tent on blogs or other com­mu­nity based web­sites.  One such web­site is Hub­pages where you can author your own arti­cles with out­go­ing links.  The catch is that ini­tially your out­go­ing links are nofol­low, but once you achieve a cer­tain level of cred­i­bil­ity with Hub­pages your links lose this designation.

I am now 12 days in on an SEO exper­i­ment on Hub­pages. My ‘hub­ber’ author rat­ing has passed 75/100 at which point the links in the arti­cles I wrote lost their ‘nofol­low’ des­ig­na­tion. No news yet on whether this is help­ing my web­site in terms of SEO, but it is early days. My con­cern at the moment is my hub­ber rat­ing peaked at 82 and has since dropped to 78 … must main­tain that 75 rat­ing!  To achieve my hub­ber rat­ing I wrote two arti­cles, both orig­i­nal and full of great con­tent.  I also read some other authors hubs and made some com­ments on their work.

You can find links to my Hub­pages in my Face­book and Twit­ter feeds.  Don’t want to link to Hub­pages here though!

Massage Therapy on Dunbar ~ Website Launch

Blender recently launched Mas­sage Ther­apy on Dunbar’s first web­site.  This brand new busi­ness just opened and need a web­site to help intro­duce them­selves to the Dun­bar neigh­bour­hood.  Owner Vicki Bell was referred to Blender by long time client Shel­ley Hilliard of Hilliard Design — thanks Shelley!

Vicki was on a tight bud­get so we focused on sim­ple straight for­ward func­tion­al­ity.  Search Engine Opti­miza­tion (SEO) was a pri­or­ity, as was cross-platform com­pat­i­bil­ity.  Fea­tured tech­nol­ogy was jQuery used in the tran­si­tions dur­ing page loads.

The Mas­sage Ther­apy on Dun­bar web­site is fea­tured in my port­fo­lio, and you can visit it online at massagetherapyondunbar.com.