Today on Google’s Web­mas­ter Cen­tral blog they announced more search engine sup­port for busi­ness / orga­ni­za­tion logos.  Specif­i­cally they men­tioned dis­play­ing suit­able logos in search results.  Hav­ing your logo included in a search engine results page (SERP) is a huge com­pet­i­tive advan­tage — or dis­ad­van­tage if you don’t fol­low their suggestion!

You can read more about Rich Snip­pets and Schema.org as they relate to orga­ni­za­tion addresses in my pre­vi­ous blog post local SEO: first steps to bet­ter Van­cou­ver results.

Read the rest at Google

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New client Squeeze Van­cou­ver had a web­site already, but it’s search engine traf­fic was very dis­ap­point­ing.  Blender was hired to opti­mize the web­site to bet­ter com­pete with other local chair mas­sage busi­nesses.  We quickly iden­ti­fied some struc­tural prob­lems with the web­site, worked with the client to cre­ate some new con­tent, and devel­oped an SEO plan.

Mobile Chair Mas­sage Squeeze Vancouver

UPDATE: Blender is happy to report that Squeeze has received it’s first clients from organic search!  After a lit­tle over a month clicks through Google are up 87%. Most impor­tantly we are see­ing our tar­geted search phrases start­ing to appear on the first page in some searches.

SEO­Moz has a help­ful arti­cle dis­cussing on web page opti­miza­tion for e‑commerce web­sites. The arti­cle is pretty in depth with­out being too tech­ni­cal — per­fect for my clients.  Hope you find it helpful!

Per­fect­ing On-Page Opti­miza­tion for Ecom­merce Websites

Prop­erly deal­ing with expired con­tent is impor­tant. I have a few clients who reg­u­larly update their web­site and remove con­tent that is dated or obso­lete.  Usu­ally I notice the con­tent is miss­ing and send them an email along the lines of “never remove con­tent!” along with some expla­na­tion. But is just keeps hap­pen­ing, and it is hurt­ing their vis­i­tors expe­ri­ence and their web­site’s search engine ranking.

The con­cern with remov­ing expired con­tent, or not remov­ing it, is that  vis­i­tors will con­tinue to come to your web­site, directed by search engines and out­side links, and will not find what they are look­ing for.  Either what they wanted is miss­ing, or it is old and out of date.  You have just made a bad impres­sion.  Fur­ther, search engines are in the busi­ness of direct­ing vis­i­tors to use­ful con­tent.  If they detect that send­ing vis­i­tors your way isn’t help­ful they will rank you lower in their search results.  Search engines want the pages and con­tent they think you have to be sta­ble and reli­able. So what to do? (more…)