Another assignment for Creating Excellence, small business marketing specialist. Corner Equipment needed a website that visitors could navigate quickly, that was easy to maintain, and that search engines would pick up and list. Because of the client’s experience with WordPress there was no question it would be our platform of choice. Wordpress is the most straightforward CMS (Content Management System) available, and because it is enjoying recent popularity there is no shortage of extensions and support.
Blender created a custom theme based on Creating Excellence’s design. Careful attention was taken to ensure the website generated would be friendly to search engines. An SEO strategy was part of the early design process.
One interesting feature of the Corner Equipment website is the processing of images attached to items in the inventory. Pictures are uploaded by the site owner and automatically resized for different purposes, little or no outside preprocessing required.
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