SEO: image optimization with Shrink-O-Matic

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Image opti­miza­tion is an SEO fac­tor. Google has stated in their Web­mas­ter Guide­lines that web­sites should be opti­mized to load quickly:

Mon­i­tor your site’s per­for­mance and opti­mize load times. Google’s goal is to give users with the most rel­e­vant results and a great user expe­ri­ence. Fast sites increase user sat­is­fac­tion and improve the over­all qual­ity of the web (espe­cially for those users with slow Inter­net con­nec­tions), and we hope that as web­mas­ters improve their sites, the over­all speed of the web will improve.

Shrink-O-Matic is a free (dona­tion) tool that can help with image opti­miza­tion. This is a very handy tool for resiz­ing images in bulk.  As part of this process it strips out unnec­es­sary infor­ma­tion result­ing in ‘lighter’ file sizes. The images aren’t as light as pos­si­ble, but gen­er­ally much improved.  The ease of use of this tool makes it ideal for bulk image opti­miz­ing.  Add resiz­ing, renam­ing, and water­mark­ing to the mix and you have a winner.

Shrink-O-Matic as an Adobe Air appli­ca­tion so it should work on all plat­forms, as long as you have Air installed. If you find it use­ful I encour­age you to make a dona­tion to sup­port author Quentin Thi­au­court’s work.

Get Shrink-O-Matic

My Image Optimization Workflow

(Sorry, this is not a begin­ner’s guide)

  1. use Google’s Page­Speed exten­sion for the Fire­fox plu­gin Fire­bug (another great tool for SEO and web development)
  2. review the list of images indi­cated requir­ing compression
  3. use the ‘save as’ option to over­write my local ver­sions of images that have wide use through the website
  4. use Shrink-O-Matic if there are many sin­gle use images requir­ing compression

Other Image Optimization Options

For images that are used repeat­edly through­out a web­site I rec­om­mend using Google’s Page­Speed Tools for a more com­plete image compression.