more SEO Schema.org support from Google
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Today on Google’s Webmaster Central blog they announced more search engine support for business / organization logos. Specifically they mentioned displaying suitable logos in search results. Having your logo included in a search engine results page (SERP) is a huge competitive advantage — or disadvantage if you don’t follow their suggestion!
You can read more about Rich Snippets and Schema.org as they relate to organization addresses in my previous blog post local SEO: first steps to better Vancouver results.
What Google had to say about Schema.org and logos
Today, we’re launching support for the schema.org markup for organization logos, a way to connect your site with an iconic image. We want you to be able to specify which image we use as your logo in Google search results.
Using schema.org Organization markup, you can indicate to our algorithms the location of your preferred logo. For example, a business whose homepage is www.example.com can add the following markup using visible on-page elements on their homepage:
<div itemscope itemtype="http://schema.org/Organization">
<a itemprop="url" href="http://www.example.com/">Home</a>
<img itemprop="logo" src="http://www.example.com/logo.png" />