more SEO Schema.org support from Google

Today on Google’s Web­mas­ter Cen­tral blog they announced more search engine sup­port for busi­ness / orga­ni­za­tion logos.  Specif­i­cally they men­tioned dis­play­ing suit­able logos in search results.  Hav­ing your logo included in a search engine results page (SERP) is a huge com­pet­i­tive advan­tage — or dis­ad­van­tage if you don’t fol­low their sug­ges­tion!

You can read more about Rich Snip­pets and Schema.org as they relate to orga­ni­za­tion addresses in my pre­vi­ous blog post local SEO: first steps to bet­ter Van­cou­ver results.

Read the rest at Google

What Google had to say about Schema.org and logos

Today, we’re launch­ing sup­port for the schema.org markup for orga­ni­za­tion logos, a way to con­nect your site with an iconic image. We want you to be able to spec­ify which image we use as your logo in Google search results.

Using schema.org Orga­ni­za­tion markup, you can indi­cate to our algo­rithms the loca­tion of your pre­ferred logo. For exam­ple, a busi­ness whose home­page is www.example.com can add the fol­low­ing markup using vis­i­ble on-page ele­ments on their home­page:

<div itemscope itemtype="http://schema.org/Organization">

  <a itemprop="url" href="http://www.example.com/">Home</a>

  <img itemprop="logo" src="http://www.example.com/logo.png" />

</div>

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