Properly dealing with expired content is important. I have a few clients who regularly update their website and remove content that is dated or obsolete. Usually I notice the content is missing and send them an email along the lines of “never remove content!” along with some explanation. But is just keeps happening, and it is hurting their visitors experience and their website’s search engine ranking.
The concern with removing expired content, or not removing it, is that visitors will continue to come to your website, directed by search engines and outside links, and will not find what they are looking for. Either what they wanted is missing, or it is old and out of date. You have just made a bad impression. Further, search engines are in the business of directing visitors to useful content. If they detect that sending visitors your way isn’t helpful they will rank you lower in their search results. Search engines want the pages and content they think you have to be stable and reliable. So what to do? (more…)
SEO promotion of your website must consider both factors inside your website, the design of your website, and outside on websites that refer to you. Search engines will look at where your website exists in the internet — who is linking to you and how reputable are they. These are called back-links.
Good quality back-links require a little work, but are worthwhile. One source for back-links are website directories. They will list your website and a description. There are better types of back-links, but directories are cheap (free) and easy. You do, however, need a lot of them. There are services that can submit your site automatically for a fee, and you can also pay these directories to prioritize your listing. Just be ready with your website’s address, title, and description.
This VERY long list has more directories than you could ever need. PR refers to PageRank and is a measure of the directories reputation.
Web Design Digest lists 4 reasons your great looking website isn’t generating any heat — targeted landing pages, clear call-to-action, direct homepage, and personal connection.