SEO + CMS website launch
Just launched: Vancouver trademark agents CoastalIP.com. This exciting project focused on a website design that was search engine (SEO) friendly and user maintained with a content management system (CMS). The project lead was Creating Excellence who gets credit for the layout and content.
Blender took their design and created WordPress based website, our chosen CMS platform. Careful attention was taken to make the template adaptable so the website can grow. New pages can easily be added, posts to the blog, client logos to the site footer.
The site is also designed for a targeted SEO campaign. Specific key phrases were researched and the site ensures these feature prominently for google and other search engines to index.
CoastalIP.com is the lastest in a series of websites Blender has launched with Creating Excellence, and we have another in production. Looking forward to many more!
Visit Trademark Agents — coastalip.com
Layout, Design, and Marketing — creatingexcellence.ca
Build and Programming — Blender
Photography — photosbykathryn.com
OnTrac ~ (re)design redux
Shortly after having Blender give his website facelift and back-end overhaul longtime client Gary Mitchell learned his book was being published. He decided a complete re-design was in order to focus in this new direction.
As part of the previous update Blender had converted Gary’s website to WordPress based content management system (CMS). This meant we could now change the entire appearance of his website without touching the contents. Gary would edit and update his content while Blender restyled the appearance.
Website (re)Design ~ On Trac Coaching
Longtime client Gary Mitchell first hired Blender in 2006. He recently wanted to update and re-brand the website for his core business GEM Communications. His existing website was dated, performed poorly from a Search Engine Optimization (SEO) standpoint, and used technologies such as Flash which are no longer suitable for general website design. Gary wanted a modern website that would give him all the advantages the internet offers.
Our redesign stayed true to the appearance of the old, but completely replaced the foundation and back end. Blender recommended using the WordPress Content Management System (CMS) so that Gary could maintain the content of On Trac on his own ensuring his website was always up to date. WordPress offers well structured web pages where search engines are concerned and scales well to any size website.
Another focus was an expansion into social media including LinkedIn, Facebook, and Twitter. On Trac would have a presence on all three with the website acting as a hub from which content would be shared out.
The success of the re-design will be tracked using integrated Google Analytics for traffic monitoring. Visitors can give feedback through website feedback forms, a blog post comment system, and through social media integration.
Visit On Trac Coaching
Preparing to Launch On Trac
Long time client Gary Mitchell of GEM Communications wanted his website re-branded and updated. On the top of his list of requirements was a content management system and an SEO friendly design. You can check out the progress at OnTracCoach.com. Watch for a more in depth launch announcement here…
Massage Therapy on Dunbar ~ Website Launch
Blender recently launched Massage Therapy on Dunbar’s first website. This brand new business just opened and need a website to help introduce themselves to the Dunbar neighbourhood. Owner Vicki Bell was referred to Blender by long time client Shelley Hilliard of Hilliard Design — thanks Shelley!
Vicki was on a tight budget so we focused on simple straight forward functionality. Search Engine Optimization (SEO) was a priority, as was cross-platform compatibility. Featured technology was jQuery used in the transitions during page loads.
The Massage Therapy on Dunbar website is featured in my portfolio, and you can visit it online at massagetherapyondunbar.com.