OnTrac ~ (re)design redux

Shortly after hav­ing Blender give his web­site facelift and back-end over­haul long­time client Gary Mitchell learned his book was being pub­lished.  He decided a com­plete re-design was in order to focus in this new direc­tion.

As part of the pre­vi­ous update Blender had con­verted Gary’s web­site to Word­Press based con­tent man­age­ment sys­tem (CMS). This meant we could now change the entire appear­ance of his web­site with­out touch­ing the con­tents.  Gary would edit and update his con­tent while Blender restyled the appear­ance.

Tech­nolo­gies: Word­Press, PHP, CSS, Javascript, jQuery

visit OnTracCoach.com

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Website (re)Design ~ On Trac Coaching

Long­time client Gary Mitchell first hired Blender in 2006.  He recently wanted to update and re-brand the web­site for his core busi­ness GEM Com­mu­ni­ca­tions.  His exist­ing web­site was dated,  per­formed poorly from a Search Engine Opti­miza­tion (SEO) stand­point, and used tech­nolo­gies such as Flash which are no longer suit­able for gen­eral web­site design. Gary wanted a mod­ern web­site that would give him all the advan­tages the inter­net offers.

Our redesign stayed true to the appear­ance of the old, but com­pletely replaced the foun­da­tion and back end.  Blender rec­om­mended using the Word­Press Con­tent Man­age­ment Sys­tem (CMS) so that Gary could main­tain the con­tent of On Trac on his own ensur­ing his web­site was always up to date.  Word­Press offers well struc­tured web pages where search engi­nes are con­cerned and scales well to any size web­site.

Another focus was an expan­sion into social media includ­ing LinkedIn, Face­book, and Twit­terOn Trac would have a pres­ence on all three with the web­site act­ing as a hub from which con­tent would be shared out.

The suc­cess of the re-design will be tracked using inte­grated Google Ana­lyt­ics for traf­fic mon­i­tor­ing.  Vis­i­tors can give feed­back through web­site feed­back forms, a blog post com­ment sys­tem, and  through social media inte­gra­tion.

Tech­nolo­gies: Word­Press, PHP, CSS, Javascript, jQuery

Visit On Trac Coach­ing

 

 

Preparing to Launch On Trac

Long time client Gary Mitchell of GEM Com­mu­ni­ca­tions wanted his web­site re-branded and updated.  On the top of his list of require­ments was a con­tent man­age­ment sys­tem and an SEO friendly design.  You can check out the pro­gress at OnTracCoach.com.  Watch for a more in depth launch announce­ment here…