Award Winning Social Media Promotions

Blender was for­tu­nate to be part of an amaz­ing team that was rec­og­nized at the 2014 ICSC Shop­ping Cen­tre Awards for two adver­tis­ing campaigns.

Our cam­paign won gold for Spring Style Find at West­shore Town Cen­tre. Blender, work­ing with social media mar­keter Cre­at­ing Excel­lence, designed a Face­book “inter­ac­tive gam­ing expe­ri­ence.”  Our app was mobile friendly and existed in a social media con­text to encour­age cus­tomers to con­nect with West­shore and share the con­test with each other.

Spring Style Find — West­shore Town Centre

West­shore Town Cen­tre launched Spring Style Find, an in-mall and online inter­ac­tive gam­ing expe­ri­ence. This cross-plat­form con­cept meshed the iconic Price is Right with the idea of hav­ing cus­tomers guess the cor­rect prices of prod­ucts from the Cen­tre. Spring Style Find was a real win­ner with a 6.95% increase in sales, an addi­tional 25,000 shop­ping min­utes and an esti­mated 8,900 store vis­its to search out cor­rect prices and an aver­age store visit per shop­ping trip that increased from 1.5 stores to 4.9!

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