SEO + CMS website launch

Just launched: Van­cou­ver trade­mark agents CoastalIP.com.  This excit­ing project focused on a web­site design that was search engine (SEO) friendly and user main­tained with a con­tent man­age­ment sys­tem (CMS).  The project lead was Cre­at­ing Excel­lence who gets credit for the lay­out and con­tent.

Blender took their design and cre­ated Word­Press based web­site, our cho­sen CMS plat­form.  Care­ful atten­tion was taken to make the tem­plate adapt­able so the web­site can grow.  New pages can eas­ily be added, posts to the blog, client logos to the site footer.

The site is also designed for a tar­geted SEO cam­paign.  Speci­fic key phrases were researched and the site ensures these fea­ture promi­nently for google and other search engi­nes to index.

CoastalIP.com is the lastest in a series of web­sites Blender has launched with Cre­at­ing Excel­lence, and we have another in pro­duc­tion.  Look­ing for­ward to many more!

Tech­nolo­gies used: Word­Press CMS, jQuery Javascript Library, HTML 5

Visit Trade­mark Agents  — coastalip.com

Site cred­its:
Lay­out,  Design, and Mar­ket­ing — creatingexcellence.ca
Build and Pro­gram­ming — Blender
Pho­tog­ra­phy — photosbykathryn.com 

author:

local SEO: first steps to better Vancouver results

local seo search results vancouver

Local SEO (Search Engine Opti­miza­tion) refers to search opti­miza­tion with a regional focus, for instance tar­get­ing a city such as Van­cou­ver.  An exam­ple of local search engine opti­miza­tion would be my web­site, Blender Design, tar­get­ing searches orig­i­nat­ing in the Van­cou­ver met­ro­pol­i­tan area. For a local busi­ness this means focus­ing SEO efforts to com­pete for the searches that mat­ter most — poten­tial local clients.

I’m sure you’ve already noticed that search results are tai­lored to the searcher.  If a search engine, and by search engine I really mean Google, believes local search results would bet­ter answer a query, then local results will be pri­or­i­tized. For instance, if you do a Google search for “best restau­rant” you will likely see a cou­ple of web­sites fol­lowed by a list of local restau­rants.  For many obvi­ous local searches Google takes this a step fur­ther and includes an area map of results. (more…)

keeping websites up-to-date

Website Updated - its like night and day

When long­time Van­cou­ver client Lori Miles of Sweet Pea Pho­tog­ra­phy called Blender to ask for some updates to her web­site, to bring it up-to-date and give her web­site a lit­tle facelift, it was prob­a­bly over­due.  Lori takes amaz­ing pho­tos and gets some high pro­file clients and media expo­sure, which needed to be show­cased. From a poten­tial clients stand­point it is impor­tant to show them what you are up to and where your work is going.  From an SEO stand­point you want your web­site to be viewed as cur­rent and deserv­ing of good results place­ment.

As for  the facelift Lori asked to change the web­site from it’s exist­ing ele­gant black to a crisp white.  Not as sim­ple as it sounds, but what a dif­fer­ence!

Sweet Pea Pho­tog­ra­phy is due from some other needed updates like tran­si­tion­ing away from Flash, but that doesn’t feel as urgent with it’s fresh new look.

visit Van­cou­ver Pho­tog­ra­pher Lori Miles, Sweet Pea Pho­tog­ra­phy

update for The Emerald Coast

Emerald Coast Vancouver - Masonry and Landscaping

It’s impor­tant to keep a web­site up to date, both the con­tent and the con­struc­tion.  After adding some more pho­tos and a few new pages it was time to bring Vancouver’s The Emer­ald Coast up to date with regards to web stan­dards.

Emerald’s web­site was orig­i­nally based on a web­site tem­plate that fea­tured a Flash ban­ner at the time.  Com­mon prac­tice at the time to incor­po­rate some ani­ma­tion and give web­sites a lit­tle punch, Flash now was a use­abil­ity and SEO hin­drance. IPads/IPhones don’t dis­play flash items, and the con­tent is often ignored or poorly inter­preted by search engi­nes.

Emer­ald liked the look so Blender extracted the good and reworked using mod­ern HTML design.  Next some jQuery ani­ma­tions to get back that punch and we’ll leave alone for another few years…

The Emer­ald Coast

keeping it personal - vancouver web design

As Blender I have worked with clients from as far away as Aus­tralia, but by far the major­ity are local small busi­nesses here in Van­cou­ver. I like it like this. Over the years I have built solid rela­tion­ships with clients that have sup­ported and grown my busi­ness.

While meet­ing in per­son might seem inef­fi­cient, the truth is sit­ting across from some­one you can exchange ideas much more eas­ily. Meet­ing face to face is some­thing you take for granted in a nor­mal work­place, but as a self employed inde­pen­dent web designer, per­sonal con­tact is gold!

It’s not unusual to be meet­ing with a client or just talk­ing with some­one and learn­ing that I have worked with some­one close to them. The vast major­ity of my clients have come from refer­rals so reach­ing this local crit­i­cal mass feels really good.

So — Thanks Van­cou­ver Clients!

Successful SEO campaign (updated)

New client Squeeze Van­cou­ver had a web­site already, but it’s search engine traf­fic was very dis­ap­point­ing.  Blender was hired to opti­mize the web­site to bet­ter com­pete with other local chair mas­sage busi­nesses.  We quickly iden­ti­fied some struc­tural prob­lems with the web­site, worked with the client to cre­ate some new con­tent, and devel­oped an SEO plan.

Mobile Chair Mas­sage Squeeze Van­cou­ver

UPDATE: Blender is happy to report that Squeeze has received it’s first clients from organic search!  After a lit­tle over a month clicks through Google are up 87%. Most impor­tantly we are see­ing our tar­geted search phrases start­ing to appear on the first page in some searches.

Blender welcomes Genssante

Blender is happy to wel­come new client Genssante. Blender will be doing their ongo­ing main­te­nance and updates.  First task — update the web­site using php script­ing to make main­tain­ing it eas­ier and cheaper.

Thanks to client Mark Rosen­garten (markrosengartenmd.ca) for the refer­ral.

OnTrac ~ (re)design redux

Shortly after hav­ing Blender give his web­site facelift and back-end over­haul long­time client Gary Mitchell learned his book was being pub­lished.  He decided a com­plete re-design was in order to focus in this new direc­tion.

As part of the pre­vi­ous update Blender had con­verted Gary’s web­site to Word­Press based con­tent man­age­ment sys­tem (CMS). This meant we could now change the entire appear­ance of his web­site with­out touch­ing the con­tents.  Gary would edit and update his con­tent while Blender restyled the appear­ance.

Tech­nolo­gies: Word­Press, PHP, CSS, Javascript, jQuery

visit OnTracCoach.com

Website (re)Design ~ On Trac Coaching

Long­time client Gary Mitchell first hired Blender in 2006.  He recently wanted to update and re-brand the web­site for his core busi­ness GEM Com­mu­ni­ca­tions.  His exist­ing web­site was dated,  per­formed poorly from a Search Engine Opti­miza­tion (SEO) stand­point, and used tech­nolo­gies such as Flash which are no longer suit­able for gen­eral web­site design. Gary wanted a mod­ern web­site that would give him all the advan­tages the inter­net offers.

Our redesign stayed true to the appear­ance of the old, but com­pletely replaced the foun­da­tion and back end.  Blender rec­om­mended using the Word­Press Con­tent Man­age­ment Sys­tem (CMS) so that Gary could main­tain the con­tent of On Trac on his own ensur­ing his web­site was always up to date.  Word­Press offers well struc­tured web pages where search engi­nes are con­cerned and scales well to any size web­site.

Another focus was an expan­sion into social media includ­ing LinkedIn, Face­book, and Twit­terOn Trac would have a pres­ence on all three with the web­site act­ing as a hub from which con­tent would be shared out.

The suc­cess of the re-design will be tracked using inte­grated Google Ana­lyt­ics for traf­fic mon­i­tor­ing.  Vis­i­tors can give feed­back through web­site feed­back forms, a blog post com­ment sys­tem, and  through social media inte­gra­tion.

Tech­nolo­gies: Word­Press, PHP, CSS, Javascript, jQuery

Visit On Trac Coach­ing

 

 

Preparing to Launch On Trac

Long time client Gary Mitchell of GEM Com­mu­ni­ca­tions wanted his web­site re-branded and updated.  On the top of his list of require­ments was a con­tent man­age­ment sys­tem and an SEO friendly design.  You can check out the pro­gress at OnTracCoach.com.  Watch for a more in depth launch announce­ment here…