Today on Google’s Webmaster Central blog they announced more search engine support for business / organization logos. Specifically they mentioned displaying suitable logos in search results. Having your logo included in a search engine results page (SERP) is a huge competitive advantage — or disadvantage if you don’t follow their suggestion!
You can read more about Rich Snippets and Schema.org as they relate to organization addresses in my previous blog post local SEO: first steps to better Vancouver results.
New client Squeeze Vancouver had a website already, but it’s search engine traffic was very disappointing. Blender was hired to optimize the website to better compete with other local chair massage businesses. We quickly identified some structural problems with the website, worked with the client to create some new content, and developed an SEO plan.
UPDATE: Blender is happy to report that Squeeze has received it’s first clients from organic search! After a little over a month clicks through Google are up 87%. Most importantly we are seeing our targeted search phrases starting to appear on the first page in some searches.
SEOMoz has a helpful article discussing on web page optimization for e-commerce websites. The article is pretty in depth without being too technical — perfect for my clients. Hope you find it helpful!
Properly dealing with expired content is important. I have a few clients who regularly update their website and remove content that is dated or obsolete. Usually I notice the content is missing and send them an email along the lines of “never remove content!” along with some explanation. But is just keeps happening, and it is hurting their visitors experience and their website’s search engine ranking.
The concern with removing expired content, or not removing it, is that visitors will continue to come to your website, directed by search engines and outside links, and will not find what they are looking for. Either what they wanted is missing, or it is old and out of date. You have just made a bad impression. Further, search engines are in the business of directing visitors to useful content. If they detect that sending visitors your way isn’t helpful they will rank you lower in their search results. Search engines want the pages and content they think you have to be stable and reliable. So what to do? (more…)