Web Design Ledger (WDL) has a short article on including a social component within the design of a website to encourage visitor interactions.
Social web 2.0 trends have taken over many of our modern static websites. Nowadays it’s difficult to find a company who isn’t on Facebook or Twitter or Foursquare, or any of the other increasingly popular social networks. It’s important to consider this experience and how you can portray social connection in the eyes of your visitors.
Web Design Digest lists 4 reasons your great looking website isn’t generating any heat — targeted landing pages, clear call-to-action, direct homepage, and personal connection.
SEOMoz have created a great beginners guide to SEO. I recommend all my clients read this guide, especially the chapters on growing in bound links and keyword research. This guide will help you to understand what I am talking about…
Longtime client Gary Mitchell first hired Blender in 2006. He recently wanted to update and re-brand the website for his core business GEM Communications. His existing website was dated, performed poorly from a Search Engine Optimization (SEO) standpoint, and used technologies such as Flash which are no longer suitable for general website design. Gary wanted a modern website that would give him all the advantages the internet offers.
Our redesign stayed true to the appearance of the old, but completely replaced the foundation and back end. Blender recommended using the WordPress Content Management System (CMS) so that Gary could maintain the content of On Trac on his own ensuring his website was always up to date. WordPress offers well structured web pages where search engines are concerned and scales well to any size website.
Another focus was an expansion into social media including LinkedIn, Facebook, and Twitter. On Trac would have a presence on all three with the website acting as a hub from which content would be shared out.
The success of the re-design will be tracked using integrated Google Analytics for traffic monitoring. Visitors can give feedback through website feedback forms, a blog post comment system, and through social media integration.
Visit On Trac Coaching
Facebook is the most popular social network with 750 million active users, roughly 10% of the world’s population. Like all social networks it connects users together, and if you are a business it connects you to your clients and more importantly to their friends.
Crystal Munro, marketing consultant, hired Blender to build a Facebook application to encourage visitors to “Like” Fix Auto’s Facebook page. Together we created a cheeky plea for support that uses a fun animated car crash to get a visitors attention. Once liked a new page is displayed that will contain special offers as a reward.
You can see the results on my Facebook page, but you will need to “Like” me to see the resulting reward page…
visit Blender on Facebook
Long time client Gary Mitchell of GEM Communications wanted his website re-branded and updated. On the top of his list of requirements was a content management system and an SEO friendly design. You can check out the progress at OnTracCoach.com. Watch for a more in depth launch announcement here…
Web Design Ledger (WDL) has posted a thorough SEO guide with sections focusing on Website Factors & Site Architecture Factors and Content Factors
This guide is intended to be a cheat sheet that allows you as a designer or developer to really bake SEO into the projects you are working on – saving your clients time and money in the long run as well as making the process much more seamless for them and your life a heck of a lot less stressful, well at least no more SEOs bugging you to make changes!
For search engine optimization (SEO) an important factor considered by search engines is inbound links — links from other webpages. The best link is one from another website who does not link back to you AND has not designated the link as ‘nofollow’. A nofollow designation tells search engines that the link is either paid or somehow solicited or affiliated. Often these links will happen naturally over time with good content, but what if you are in a hurry? Although at first glance it would seem easy to arrange these links, in practice it can be difficult and time consuming. Especially for really good links.
One way to create our links is to author content on blogs or other community based websites. One such website is Hubpages where you can author your own articles with outgoing links. The catch is that initially your outgoing links are nofollow, but once you achieve a certain level of credibility with Hubpages your links lose this designation.
I am now 12 days in on an SEO experiment on Hubpages. My ‘hubber’ author rating has passed 75/100 at which point the links in the articles I wrote lost their ‘nofollow’ designation. No news yet on whether this is helping my website in terms of SEO, but it is early days. My concern at the moment is my hubber rating peaked at 82 and has since dropped to 78 … must maintain that 75 rating! To achieve my hubber rating I wrote two articles, both original and full of great content. I also read some other authors hubs and made some comments on their work.
Web Design Ledger (WDL) has put together an info graphic featuring essential components of a website design and the people who make them. visit WDL